Two books designed by Staal&Duiker chosen as Best Designed Books of 2013

Best verzorgde boeken Staal en Duiker

De Krant van gisteren (Yesterday’s paper), about the reuse of newspapers, published by Staal&Duiker Designers.
isbn/ean 978-90-820940-0-8

De verdwenen dierentuin, (The vanished zoo). The story of Noorder Dierenpark Zoo. for many years the most famous and attractive zoo of The Netherlands and beyond.
Lecturis Publishers Eindhoven.
isbn/ean 978-94-6226-024-5

Happy 2014!

Happy 2013!

XS-L, the next step

April 2012 - On monday, April 16 took place in The Hague the ceremony for the prestigious Annual Dutch Awards for Journalism: De Tegel.
For the jury-report, we used the construction of XS-L. On this occasion it became more than a printed paper only. The newspaper was 'charged' with digital content. On each page were invisible 'digital buttons'. Scanning the pages or pictures with your smartphone, you get, additional to the article, extra information in the form of a film, audio, more pictures, PDFs of articles or web links. So now we connected the printed newspaper with mobile / digital media.

Partners in this project were: ROEM (editing), Layar (augmented reality), Staal & Duiker Ontwerpers (design and layout), Koninklijke BDU (Print).

Layar 6.1 - Optimized for Vision (YouTube) >>

Daily XS

December issue of the magazine from the Society of Newsdesign Scandinavia. See pages 3 and 22/23 >>

The presentation on November 10 in Den Hague

xs 2004 xs-L 2011

11 november 2011 - During the 2011 National Publishing Day Koos Staal and Martin van Ee (Royal BDU) launched their co-production, the concept for the future compact newspaper: the Daily XS.
A small newspaper, with a distinctive folding. A sequel to
the mini-newspaper XS from 2004 (see update on this page below) but this paper can be produced on a rotary press in a print run of 70,000 copies per hour.

1 Your city today

2 Home

3 Foreign

4 Consumers page

Magazine Society of News Design Scandinavia:

Paperworks nl, Newspaper design, an inside view will be launched in february 2012.

December 2011 - There’s no shortage of books about major and minor aspects of graphic design and typography. Designer bookstores are awash with luscious books on the design of letterheads, wayfinding systems, the web, businesscards, posters, books and much more. But finding literature on designing newspapers is quite a different matter.
Even though the newspaper is a mass medium where typography is really core business. For this reason alone, newspaper design definitely deserves more attention.

Paperworks nl is about designing newspapers. About typical aspects of the medium. To demonstrate that an ephemeral product like a daily newspaper is composed with great attention to details which, although visible, often go unnoticed by the daily reader.

The author, Koos Staal, conducted as graphic designer over fifty redesigns of newspapers in the Netherlands, Europe and Asia. Paperworks nl is a reflection of his varied experience in linking the designer studio with the newsroom, illustrated by examples from his portfolio.

Paperworks nl will be published in an english and german edition by Koos Staal and [z]oo producties.

Paperworks nl
20 x 24 cm, 124 pages, Japanse binding, hardcover
Full colour, isbn 978-90-74009-84-3

Exhibitionsdesign by Staal & Duiker
Archeologisch Informatiepunt Nieuweschans
Recently the Archaeological Information Point (AIP) Nieuweschans opened. The compact exhibition in the visitor center is about the history of the Groningen coastal area. AIP Nieuweschans is housed in the old railroad depot (1876). Industrial heritage that also inspired the design: six industrial locker-cabinets and an information wall containing a multimedia show, tell the story of the area around the Dollard.
AIP Nieuweschans is open daily admission free.

dagblad van het noorden
dagblad van het noorden
dagblad van het noorden
dagblad van het noorden
Daily in top of holland

Dagblad van het Noorden, the major daily paper (circulation 145,000) in the Northern Netherlands will be launched in a new Koos-Staal-design on tabloid format. Starting 1st of april 2010: weekdays on tabloid, weekend on broadsheet.

dagblad van het noorden


February 2010 - Swiss Designmagazine Baseline 's issue: Going Dutch. On the quality of Dutch Design, including Staal & Duiker's newspaperdesign.

Modern, open and fresh

Koos Staal has been involved as a consultant in the renewal of the newspaper Reformatorisch Dagblad since the autumn of 2009. One of the initial results is a new second section in tabloid format featuring a completely new design.
puntkomma    puntkomma    puntkomma    puntkomma
Launched on Monday 4 January 2010, the new daily section is called Puntkomma (semicolon), and the Saturday sections Pluspunt and Accent have been adapted to the new style accordingly.
This represents a big step in RD's modernisation of the newspaper and the multimedia applications.
The new design was developed in close consultation with
two RD designers.
puntkomma    puntkomma
  Five Newspapers
more Sevendays >>
more Kidsweek >>

Newspapers are struggling as a result of increasing competition from free news via the internet, television, and free newspapers; high production and distribution costs; and loss of advertising income and subscribers in the wake of the recession. 
Yet, there are publishing companies and Editors in Chief who are still looking to go on the attack and to invest in innovation. That is exactly why Koos Staal is currently redesigning five newspapers...

The first copy of 7days was presented by Roland Pelle, publisher, to the Dutch Minister of Education, Culture and Science, Mrs M. van Bijsterveldt,
on 10 September 2009
Photo: Marco Okhuizen

Two practical examples are:- Kidsweek, a weekly newspaper for young people from 11-17 years, founded in 2003, with a weekly circulation of 55,000 copies. On 10 September it appeared under the new name Sevendays, and with a new design by Staal&Duiker. 
The name Kidsweek continues to be associated with Kidsweek Junior, the smaller newspaper for 7-11 year-olds, with a circulation of 65,000 copies; this newspaper was also redesigned by Staal & Duiker and also appeared on 10 September 2009.
Both papers show real courage and panache, grounded in the conviction that a newspaper is and remains an enjoyable and popular medium... including for children and young people.

In a few months the results of other newspapers that were redesigned by Staal&Duiker will become clear. Keep tracking this website...

Three Books

Omnis Potestas a Deo
During the summer of 2009, Mr Bert Heemskerk stepped down as the Director of the Board of Rabobank Nederland. A special gift was produced in order to commemorate the occasion - Potestas omnis a Deo. In this book Evert van Ginkel describes how rulers have used religious images and themes on notes and coins as a symbol of their power and influence throughout the ages.
Staal & Duiker designed the book. 
Omnis Potestas a Deo
Evert van Ginkel
17 x 24 cm, 80 pages
Published by the Geldmuseum in co-operation with Rabobank Nederland
Isbn 978 90 73882 24 9 
Of the 4,000 copies, 25 were published as a special version, velvet-bound with a solander, both with an original golden Byzantine coin inlaid in the cover.
Part of the edition was donated to the Geldmuseum and is for sale there. 

“Onder onze voeten, De archeologie van Nederland” (Under our feet, the archaeology of the Netherlands)
Evert van Ginkel, Leo Verhart
22 x 24cm, 336 pages
Uitgeverij Bert Bakker
Isbn: 978 90 351 3207 8

Under our Feet
On 29 September, the publishing company Uitgeverij Bert Bakker publishes the new popular standard work on archaeology in the Netherlands. “Onder onze voeten” (Under our feet) was written by the archaeologists Evert van Ginkel and Leo Verhart.
More than 300 pages paint a picture of our history, using recent finds, insights, and developments.
The book is wonderfully illustrated with more than 600 images and offers two story lines: At the top a story in images with captions, and at the bottom, a more in-depth text-based story.

Groninger Jubileumboek - Congratulations
Graphic Industry de Marne in the town of Leens in the north of Groningen exists one hundred years in 2009. Staal & Duiker/ Boekmakers received the request to conjure up a book that would suit the occasion. That became the Groninger Jubileumboek, the Groningen Anniversary Book. It highlights 100 small, major, strange, and unusual anniversaries in Groningen. More than 110 years of the Simson repair set, 50 years of living-room cafe Tinus and Geke, Brinta, 40 years of rat catching, 90 years of Groninger Koek. Typically Groningen things and people, but not only interesting for those who are from Groningen.
The author is Kees Frenay and the photography is largely by Reyer Boxem. Douwe Draaisma completed the book with an introduction based on the phenomenon of remembering. 
The Groninger Jubileumboek will be presented to the business contacts of De Marne and is on sale in good bookshops.
Launch: end of October 2009

re.Public wins prestigious award

During the spring of 2008, Staal&Duiker developed the basic design for the weekly magazine re.public and this was followed by a successful launch at the end of May of the same year. On Wednesday 8 April 2009, Editor in Chief Martijn van der Kooij received the LOF-Innovatieprijs 2009, the Innovation Award from the Lucas-Ooms Foundation, in Utrecht. 

The jury report said "With this broad and strong concept re.Public focuses on a younger reader segment amongst civil servants by using a cheeky, yet clear presentation. The innovative concept for this target group is based on three pillars – news, vacancies, and networking. The success of this mix has been proven by the rapid growth in subscriptions over a very short period of time; the design appeals to young civil servants. The magazine is easy to read, because of its use of colour, short articles, plentiful streamers, and boxes mixed with images."
re.Public is published by Sdu Uitgevers, the Hague

Two new launches

On Friday the 20th of March 2009, two very different magazines, both designed by Staal&Duiker, came through the letterbox of their subscribers.
  Zoo(kaal) a client magazine from Emmen Zoo.
This magazine is the successor to the quarterly Magazzo and the once illustrious ZooInformatie. Zoo has a different theme for each issue, and that is expressed in articles and in a themed route (ZooToer) through the zoo.

Insurance magazine Am.
A trade journal coming out every two weeks for the insurance sector with a newspaper-like feel.
The basic design was given a complete overhaul without losing the link with the ‘old’ design. A new grid and typographical palette, improved navigation, and clear column and section design ensure that the new-look Am can keep going for years to come.
Am is published by Kluwer.

10x 10 by 10x10

October 2008 - 3 Under the name Boekmakers, Staal&Duiker also produces special books which often evolve from a 'blank' starting point. To put it simply: the client would like an out-of-the-ordinary, striking book for a specific occasion, but does not have a concrete idea about how, with whom, or what.
A good example of such a book is our recent brainchild 10x10. For ten consecutive years the Vascular Biology Research Group Prize had been awarded for pioneering scientific research projects, and the Group wished to add lustre to this fact through the publication of a book.
This is how 10x10 was conceived, designed and produced.

The production of 10x10 was commissioned by Pfizer, the world's largest drug company.
Pfizer wanted a striking book which in a fairly light-hearted way portrays prize-winning young people in the world of Scientific Research. 10x10 is about ten young, ambitious scientists, profiled under ten themes in which ten questions are put to these ten winners of the Vascular Biology Research Group Prize. All this on 100 pages in a 10x10 inch format and bound in black velvet, which is a reference to the professor's cap...
As Prof van Gilst explains in the Preface, '10x10 is a book with ten engaging portraits that is also of interest to readers not involved in vascular medicine.'

On Friday 3 October 2008, 10x10 was shown and presented officially to 'cardiological Netherlands'.


logo hunebedcentrum
1 oktober 2008 - Hunebedcentrum in Borger was declared the winner of the Bankgiroloterij Museum Prize 2008. The other museums that had been nominated were Museum Falkhof in Nijmegen and Museon in The Hague.
In the period 2002-2006 Staal&Duiker worked intensively on the interior and the graphic design of Hunebedcentrum.
In that sense, Staal&Duiker can claim a small share of the glory of this museum prize.

republic Staal&Duiker shape
governmental media

1 June 2008 - As well as newspaper design, Staal&Duiker also develop basic designs for magazines.
Many civil servants at all levels of the Dutch government come across our designs on a weekly basis.

In 2006 Staal&Duiker designed the weekly magazine Binnenlands Bestuur (Kluwer), which is published weekly in a circulation of around 47,000 editions.
Just before that they also designed the fortnightly VNG ('Association of Netherlands Municipalities', now Sdu) Magazine, with a circulation of 28,000.
These are two publications that focus mainly on policy officials and administrators respectively.

On 29 May Sdu Uitgevers published a new weekly magazine for this market: re.Public, with a circulation of 50,000 re.Public is a new medium, both online and offline, for young professionals, highly qualified civil servants and people aspiring to a career in the civil service.
The key aspects of re.Public are: news, networks and vacancies. Staal&Duiker came up with the basic design for re.Public. The emergence of re.Public gives young, ambitious civil servants a medium of their own.

re.Public is nominated for the LOF-innovation award 2009
(Dutch Publishers Association)

Award-winning newspaper design

22 May 2008 - The Danish newspaper Ingeniøren, designed last year by Staal & Duiker, was awarded the Silver Award for best redesign on 22 May at the Conference of the Society for News Design Scandinavia in Copenhagen. During 2007 Koos Staal worked with the newspaper's designers on the new design, which was introduced in September of that year.
Ingeniøren was originally designed by Koos Staal in 1998, and that design won the Anders Borden Award as the best relaunch of a trade journal in Denmark. The publication's circulation rose by more than 15%.

Corporate identity for 43 libraries in Drenthe: more than books.

February 2008 -
The unfurling of the flags and banners signalled the launch of the new look for Drenthe's libraries and the service organisation Biblionet Drenthe.

The most striking element of the corporate identity is the word Bibliotheek as the brand and logo, comprising a matrix letter with its almost 400 sections filled with images depicting various subjects. A library collects, catalogues and presents its wealth of information and subjects.

We proposed asking the library members to send in photographs of their favourite library-related subjects.

That has resulted in about four hundred photos forming the library's pallet and symbolising a varied range of books, films, music, Internet facilities, exhibitions, readings, courses, and so on.

A second visual theme in the corporate identity is formed by colourful images depicting the senses: the eye as a symbol for looking, the ear for listening and the mouth for contact and meeting others.

The commercial printed matter has now been introduced, and work is currently being done on the lettering of the vehicle fleet and the integration of the new style in the libraries' interiors (in partnership with bureau Aequo/Aat Vos).

See also: 
Newsletter presenting the new style and explaining it to all personnel.

Agenda 2008

Agenda 2008
Staal&Duiker2008 diary:
Back to basics...


27.12.2007 - The fifteenth edition. This time, you will not see a complex construction, or a theme comprehensively covered in words and images. The theme of this diary is the design itself. Small, fine and with minimum resources: back to basics.

Back to the simplicity of pen and paper, from large to smaller, from ten to three appointments a day, from more to less.
This reflects a growing need in a complex world in which we surround ourselves with equipment that can do so very much. Smart, compact devices with a detailed manual to show us how to use them that is often bigger than the device itself.
It is by no means uncommon for us to use only a fraction of the technical options. But we are all confronted with the modern inconveniences at precisely the wrong time… 'Battery low',
'Network error!'. Put simply, there are times when complex technology leaves us in the lurch and empty-handed.
This diary will always work: 366 days x 24 hours.
No more and no less.

spits voorpagina
spits binnenpagina
The new morning Sp!ts

29.10.2007 - The daily newspaper Sp!ts was the Netherlands' first free newspaper. It was placed on the market in 1999.
The original 1999 design has remained virtually unchanged.

Now, in 2007, Spits has become a multimedia news source. Newspaper, Internet, narrowcasting, SMS: the current Spits media focus on the target group in the age category 18 to 34. The newspaper Spits is read every day by 1.9 million people.
In the spring of 2007 Staal & Duiker were asked to develop a proposal for a Spits makeover.
Not a drastic restyling, but sooner a facelift in which the distinctive Spits feel (opinionated, sharp and informal) is retained. Another requirement was to add more streamlining to the design and lay it down in rules and guidelines in order to make production smoother and the image more consistent.
Sp!ts is published by BasisMedia B.V., a division of Telegraaf Media Groep NV.

Bart Brouwers, editor-in-chief of Sp!ts in his weblog:

"After noticing about six months ago that our content requirements were no longer in keeping with the distinctive Sp!ts design, we started thinking about a new way of presenting ourselves. We soon came to the conclusion that we wouldn't be able to do this on our own.
That's when Koos Staal came into the picture. A newspaper designer to his fingertips, with successful new or renewed newspaper designs over half the world. This was his task: give Sp!ts a new design in which the old design is still recognisable, but with the emphasis on a fresh look, coherence and user-friendliness. We also wanted a bit more space and focus for our own news items.
Months of discussions, designs, more discussions, redesigns, and so on and so forth, finally culminated on Tuesday in the long awaited launch of the new Sp!ts.
As a taster, we have shown a dummy front page, complete with the new logo, in which the words News & Entertainment – Heart and Soul of Sp!ts – will occupy a prominent position from now on."


  Daily newspaper Cobouw: new in tabloid format

26.10.2007 - Cobouw was originally published in 1857 as a weekly advertisement publication, and has been a daily newspaper for the building industry and related sectors since 1961.
On 1 November 2007 the renewed newspaper was launched in tabloid format with a new face.
The revamp is supported by the new design, new layout, new editorial highlights, but the most obvious change is the transition from broadsheet format (41.5 x 59 cm) to tabloid (29 x 41.5 cm). Research held among both readers and advertisers has revealed a preference for the smaller format.

Cobouw is a newspaper that is delivered and read at the workplace in the mornings. This is not a setting that always allows someone to relax and read through the whole newspaper.
That underlines the importance of presenting the newspaper's information clearly so that readers can quickly decide what they want to read.


Apart from the editorial items, Cobouw is also an important source of building notices, which are lists containing key information about current construction projects, who is doing what, for which client, which architect, builder, within which budget.
Clear typographical designs enhance the clarity and readability of the lists.

Staal & Duiker was asked to present a new basic design and, working under a strict deadline, to implement the new style in cooperation with the technical specialists and to familiarise the Cobouw editors and designs with the new principles. The new design became a reality on 1 November 2007.
In 1989 Koos Staal was also responsible for the restyling of Cobouw. 18 years later that style, which despite having been updated in the meantime, was suffering from signs of serious wear, and the transition to tabloid format was a perfect opportunity for a makeover. A fresh look that will stand Couw in good stead for at least another 18 years.

kalenderwedstrijd Jubilee award for the best graphic designers

10.10.2007 - At the celebratory jubilee celebration of 25 years of calendar competitions held in Haarlem on 9 October, Koos Staal and Geja Duiker were proclaimed as the best graphic designers in the competition's history.

The calendar competition has been organised by the graphic design publications Graficus, Grafisch Weekbladen and the KvGO since 1983.

Staal and Duiker were among the competition winners 8 times between 1993 and 2004.

Weekly graphic design publication editor Rien Berends explained the choice with these words:

"It will come as no surprise to connoisseurs that many top designers are commissioned to design diaries and calendars.
Gerard Unger, Paul Mijksenaar, Hans Kentie, Anton Beeke, Gerrit Noordzij.
But the very best ones are Studio Bons and the 'Northern diary collective' of Koos Staal and Geja Duiker.
This outstanding design duo from the province of Groningen made their first appearance when the calendar they designed in 1993, 'Alles op z'n tijd' (A Time for Everything) won first prize. That success was followed by a series of winning entries, mainly diaries published under their own management or in partnership with various companies in the region. That was a succession of successes that ultimate led to Staal & Duiker adding the jubilee award to various other distinctions'.


Versteende Welvaart

The logo was made using the alphabet Mokum Cohen. Designed by journalist Richard Keijzer who has reconstructed a number of complete alphabets from the lettering of Amsterdam School buildings and makes them available free of charge on his website.
Amsterdams School in Groningen's Hoogeland

25.09.2007 - It was originally to be a small tourist booklet of hiking and cycling routes through the Northern Groningen landscape with the emphasis on the Amsterdam School architecture to be found there.
But the idea gradually developed into a coffee table book covering this building style in the Hoogeland. The many examples of the style were too beautiful and special to be restricted to small images on or with a route map.
That ultimately led to a book of more than 260 pages, in full colour, with hundreds of photos by Norma van der Horst. Historical development is outlined by Anja Reenders and at the back there are 32 pages in which Cees Stolk describes 8 routes along the Amsterdam School buildings and the landscape. The book is completed with portraits of the architects and an index of the buildings.
Versteende Welvaart was presented to mark Open Monumentendag 2007 (Open Monument Day) and is still available to a limited extent. ISBN 978 90 330 0653 1

Ann-Britt Boström & Koos Staal
With designer Ann-Britt Boström  in Copenhagen
Ingeniøren revisited

15.09.2007 - Just before the summer of 2007 Koos Staal was asked to lend a hand with the restyling of the Danish weekly journal Ingeniøren.

He had previously restyled the newspaper in 1998, and had won the national Anders Bording Award for the best launch in 1999.
He worked on the new design for the newspaper in Copenhagen in close partnership with the internal design team led by Ann-Britt Broström.
Simple and clear was the message. Simple and clear is what it became.
The new style was launched in September.


liv jaarverslag Annual report as thrilling
boys' annual

08.2007 - The National Information Centre for Car Crime/LIV is a department of Government Road Transport Agency/RDW. The LIV collects and supplies information to the investigation departments of the police and insurers who use the information to trace stolen vehicles and the thieves. Exciting stuff! That prompted Staal &Duiker to design the 2006 annual report in the style of an old-fashioned boys' annual.

See the LIV Code here >>

Groningen Champion

Amsterdam, 20 October 2005

The book Groninger Kampioenen ('Groningen Champions'), designed by Staal&Duiker, is itself proving to be something of a champion. Since yesterday it is on display in the exhibition The Fifty Best Produced Books of 2004 at the Stedelijk Museum CS in Amsterdam.
A quote from the jury's report: "... this book became a masterpiece of design, printing, paper use, finishing and bookbinding".

From 21 October up to and including 4 December 2005, The Fifty Best Produced Books of 2004 will be exhibited at Stedelijk Museum CS in Amsterdam.

Groninger Kampioenen portrays twenty-five people from Groningen who managed to bring out the best in themselves. It was made for Grafische Industrie De Marne at Leens. Design: Koos Staal and Geja Duiker; text writing: Kees Frenay; photography: Harry Cock; pre-press and printing: De Marne; finishing and binding: Witlox.
The book may still be ordered through www.marne.nl

Hub. Hubben wrote about it in De Volkskrant of 2 November 2005


In September 2005, Koos Staal travelled to Kuala Lumpur in order to update the design of the most widely read English-language daily in Malaysia: The Star.
In 2003 The Star had adopted a style designed by Staal & Duiker. The time had come for an update.
Here is a diary of Koos' days on this job, as published in the November issue of the journal Mediafacts.

Read more on this >>

  Launching of Boekmakers

A new line of activity by Staal&Duiker, beside the design studio, is their Boekmakers enterprise.
Boekmakers devises and produces books for businesses and organisations that wish to celebrate or to present something in a special way: with an eye-catching book.

Some examples: anniversary and commemorative books, theme books, promotional and gift books, farewell books, diaries and calendars.

In 2006 the Boekmakers website will be on-line, showing examples of unusual books.

© Copyrights concept & design :
Staal & Duiker & George Vogelaar

XS, the really compact newspaper!

Here we show an example of the Newspaper Concept XS, as presented by Koos Staal and George Vogelaar (formerly chief editor of daily paper De Limburger and others) at the National Publishers' Congress in Amsterdam on 9 June 2005.
XS is a concept for a new, free daily paper for the growing group of 'readers pressed for time'.

The contents of this experimental issue were compiled in collaboratoion with the Amsterdam-based paper Het Parool, so this is the Amsterdam edition of XS.
XS may be published on any scale: nation-wide, regionally, locally or even for individual city neighbourhoods or streets (e.g., CityXS, RotterdamXS, GroningenXS, IslandXS, TrafalgarSquareXS, HighstreetXS); always close to its readership.
But XS may alse appear as a miniature version of a daily paper: A mini-Parool or mini-Telegraaf: a small paper as an appetizer for its big brother. Or a special XS edition to accompany organised events: F1XS, EuropeanChampionshipsXS, TourdeFranceXS, etc.

XS can be printed in small numbers on sheet-fed presses. Indeed anyone with access to new sources can thus start a new paper.
Putting together XS requires the very minimum of staff, and it is distributed through trays in the street, in bars and restaurants, and other much-frequented places.

Within the newspaper world there is a great deal of talk about 'the compact newspaper', by which people refer to the tabloid format as recently adopted by the Dutch broadsheets Het Parool and Trouw. In all daily newspaper offices in the Netherlands there are plans or trial editions for a possible switch to the tabloid format. XS takes this idea one step further: it is even more compact and besides even simpler to produce.
XS can be read in fifteen minutes, yet offers the diversity of a 'full-sized' paper; still, in contrast to the broadsheet, it does not leave the reader with a sense of guilt: 'I must read this article tonight, and that one I may get round to at the weekend...' . XS is compact and at the same time complete.

By this trial edition of XS we want to demonstrate that a sheet of paper no larger than a broadsheet page, but folded in a particular way, can be made into a proper 16-page mini-newspaper, containing over sixty news items and articles and seven advertisements. Who wouldn't call that a complete newspaper?

Koos Staal, designer
George Vogelaar, journalist